The livestock breeding traceability system with RFID technology introduced in Nanshan County of Nann

Author: Sina.com Source: Sina.com

Abstract: In order to ensure the product quality of Mashan Black Goat and improve the product quality safety, in recent years, Mashan County has implemented quality traceability and quality certification based on digital empowerment, and actively explored online sales mode, widened sales channels, and vigorously developed black goat characteristic industry.

In order to ensure the quality of Mashan Black Goat products and improve product quality and safety, in recent years, Mashan County has implemented quality traceability and quality certification based on digital empowerment, and actively explored online sales models, widened sales channels and vigorously developed black goat characteristic industries.

Variety traceability to ensure quality

On a large screen of Mashan Modern Seed Industry Science and Technology Innovation Center, live broadcast images of several black goat farms in the county are transmitted in real time, and data such as number of stocks and number of listings are clear at a glance. Through the product visualization big data command system of the whole industrial chain in the Guangxi characteristic agricultural product advantage zone of Mashan Black Goat, experts can timely provide technical and marketing training guidance to farmers and production enterprises.

In order to ensure the quality of Mashan Black Goat products, Mashan County has implemented variety tracing, introduced RFID technology of livestock breeding tracing system, and entered the whole process of product breeding, breeding, processing and sales into the tracing system. Inspection and quarantine personnel can quickly know the whole process of breeding, breeding and sales of each black goat, including the information of one circle and one code, by collecting or reading information through the RFID chip of its identification and handheld terminal equipment.

In order to vigorously promote the application of digital breeding technology, carry out seed conservation and purification of black goats, and establish a distinctive brand, this year, Mashan County invested in the construction of Qiaoli breeding sheep seed conservation and breeding base, and built a high standard modern large-scale sheep farm. It is planned to keep 10000 breeding sheep annually, providing source guarantee for the deep processing of Mashan black goat products.

According to the statistics of the agricultural department, there are more than 20 black goat breeding cooperatives in the county. Since this year, the government of Mashan County has established a large-scale black goat breeding mechanism, encouraged and guided cooperatives to develop large-scale breeding of Mashan Black Goat through financial awards and subsidies, built five demonstration bases for large-scale breeding of more than 500 Mashan Black Goats in the year, radiated and driven the county's annual breeding stock of more than 50000 Black Goats, and realized the improvement of "quantity".

Quality certification protects brands

Relying on the action of "ten thousand enterprises prospering ten thousand villages", guide private enterprises to support the construction of digital villages. Mashan County introduced two deep processing enterprises of black goat products, invested 65 million yuan to build a production and processing line with an adult slaughter capacity of more than 120000 black goats. It mainly produces cold chain fresh products of black goats and other agricultural products, self heating canned black goats, self heating canned chicken and leisure snacks, and the products are sold to Guangdong, Jilin Shanghai and other places are also popular in Nanning, with an annual sales volume of 69.8 million yuan.

In order to protect the brand of Mashan Black Goat, Mashan County carried out the certification of "three products and one standard" and "Shenzhen product", and built a production base of high standard green food of Mashan Black Goat. The "one product, one code" anti-counterfeiting traceability management system was introduced to complete the construction of the intelligent traceability system of the Guangxi characteristic agricultural product advantage zone of Mashan Black Goat; A traceability data supervision platform for Mashan Black Goat Premium Zone was established, and was connected to the national agricultural product quality and safety traceability management information platform and Guangxi agricultural credit platform. Consumers can query the Internet of Things traceability, veterinary drug residue detection, traceability information, traceability labels and other information online.

Explore and broaden marketing channels

In recent years, Mashan County has rapidly increased the popularity of Mashan Black Goat through the local Tiktok "online celebrity", WeChat friends circle and other platforms. At the same time, integrate the regional brand of Mashan Black Goat, derive cultural and creative products such as Mashan Black Goat Image Series IP, Mashan Black Goat Expression Pack, promote the image of Mashan Black Goat and cultural and creative products to online and offline exhibitions at all levels and activities throughout the county, and enhance the influence of the image of Mashan Black Goat.

Explore the new sales mode of online sales, offline experience and online live broadcast synchronization. The two introduced black goat processing enterprises have opened online stores, and cooperated with key e-commerce enterprises in the county to open a live broadcast cargo room. With the help of various festivals, they carry out online promotion activities for black goat products and expand the sales channels.

In addition, Mashan County also provides "one-stop" meat supply services of Mashan Black Goat acquisition, traceability, slaughter, quarantine, deep processing and sales by building the Yangduoduo OQM Mashan Supply Chain Service Platform.

The "digital engine" stimulates brand vitality. In 2021, the e-commerce transactions led by Mashan Black Goat products will reach more than 160 million yuan, and the online retail sales of agricultural products will reach 96.9917 million yuan. It will radiate and drive more than 2000 people out of poverty to find jobs, help farmers increase their income by more than 1000 yuan per household, and inject "digital" power into rural revitalization.